Sheraton Hotels & Resorts has revealed the results of a newly commissioned survey on global wine and travel trends as part of the brand’s signature premium wine program, Sheraton Selects Wine program. The survey found that after a long day, one out of every two people would reach for a glass of wine (48%), rather than their smartphone/tablet (15%) or even their spouse (15%).
The research was conducted by market research firm, StudyLogic and surveyed respondents from the United States, Germany, China, Chile, and Argentina. The study is timed with the next installment of the ongoing Sheraton North American wine series, Sheraton Selects Spotlight on Pinot Noir, which launches this week.
The survey took a closer look at the wine habits, taste preferences, spending habits and social influences of today’s global traveler. The results not only provided valuable insights into the close relationship between wine and travel, but also uncovered some surprising statistics showing where wine stacks up among life’s other indulgences—such as sex, social media, smartphones, the spa, and the gym.
‘Unwined’
Wine plays an important role in relaxation both at home and while traveling.
- Respondents would be most likely to give up their smartphone for a day (29%), sex for a week (23%), or their social media accounts for a week (23%), in return for a premium highly rated glass of wine
- After a long day, one out of every two people would reach for a glass of wine (48%), rather than their smartphone/tablet (15%) or even their spouse (15%)
- Wine is the most desirable way to unwind while traveling (57%), beating out the spa (23%) and the gym (12%)
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