VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, has partnered with GuestCentric to dramatically increase customer loyalty in select independent hotels and hotel groups.
Many independent hotels still rely heavily on OTAs and the commissions they demand cut into profit margins. In addition to driving longer and more frequent stays, loyalty programs are proven to motivate guests to “shift channels” away from OTAs to direct bookings on hotel websites, allowing independent hotels to compete more effectively with the global chains. Furthermore, loyalty programs attract the corporate market, which is generally very difficult for independent hotels to penetrate without a robust loyalty program.
GuestCentric is a cloud provider of all-in-one digital marketing software designed specifically to help hotels protect their brands, drive bookings and connect to their customers on all digital platforms. The company provides a booking engine and channel management connectivity, which, when combined with the VOILÀ Hotel Rewards white-labeled loyalty platform, integrates directly into several hundred hotel systems, including SiteMinder’s Channel Manager and more than 50 Property Management Systems (PMS), including Opera PMS.
No comments:
Post a Comment