Starwood Hotels & Resorts Worldwide has announced an agreement with GH Pegasus to open Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica by the end of 2017, and an agreement with Hoteles Real Chihuahua to unveil the Sheraton Chihuahua Soberano Hotel, a strategic conversion, by November 2015. With these new signings, Starwood will further strengthen its footprint across Latin America and Caribbean while significantly bolstering its presence in Mexico, the largest market for the company in the region.
“We are very excited to continue to expand our reach in Latin America with our fast-growing Aloft brand and Sheraton, our largest brand – both of which continue to be sought-after by investors and guests alike,” said Jorge Giannattasio, Senior Vice President and Chief of Operations for Starwood Latin America and the Caribbean. “2015 is off to a great start, and we are seeing strong growth momentum in the region, particularly in Mexico, which continues to be the key driver.”
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