TripAdvisor has unveiled an online travel review guide with useful review-writing tips based on a survey of over 100,000 travelers and hospitality business owners*.
“Reviews have become a powerful tool; travellers around the world rely on reviews to help them plan and book their holidays. In fact, more than half will not make a booking decision without reading reviews from others**, says Barbara Messing, Chief Marketing Officer, TripAdvisor. “And hospitality businesses are listening – 70% of businesses have taken steps to improve their quality of service thanks to reviews left by travellers.”
“With more than 200 million reviews and opinions and growing on TripAdvisor, we wanted to provide new and seasoned reviewers with insights from our passionate community – from what motivates them to contribute, to the top tips for writing helpful reviews,” she adds.
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