Hyatt Hotels Corporation has announced that it has selected two strategic global marketing leaders – Debra Goetz as senior vice president, corporate marketing and global communications, and Sandra Cordova Micek as senior vice president, global brands. Both will report to Maryam Banikarim, global chief marketing officer.
“Sandra and Debra are both exceptional marketers with deep expertise across a diverse portfolio of brands. The Hyatt brand has garnered tremendous equity over the years, and these roles are critical to strategically build on that foundation while continuing to drive the distinct experience each of our brands provides,” said Maryam Banikarim, Hyatt’s global chief marketing officer. “With the industry in one of the most transformative times in its history, Sandra and Debra’s passion, strategic focus and energy will help us make Hyatt the most preferred hotel company.”
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